The difference we bring

Innovative and hands on

The same person will manage your project from start to finish and will personally undertake any qualitative interviews, such as focus groups, one-to-one depth interviews and employee workshops. You will not be passed around from a new business manager, to account manager, to researcher, but have one authoritative point of contact throughout.

Immersed in market research

We have first-hand experience of a huge range of research techniques and a wide variety of market sectors which means that we can design the most appropriate research strategy, with questioning techniques which yield valuable information to service your objectives.

Complete commitment

We bring our market knowledge and industry skills into your project, with your goals as the focal point for everything we do. What’s more, we will keep you regularly updated and are available as and when you need us as a sounding board.

Cost-effective value

Our flexible and low-overhead structure means that we give clients more for their money. This enables them to run the projects they really need, even when research budgets are under scrutiny.

Answering your needs

The challenges of the current economy make it more important than ever to understand the people you are serving and to identify how best to meet their needs. We too need to meet your needs by devising research to fit your budget without cutting any corners.

To find out more, or to discuss a potential research requirement, please contact Jill Carter

case histories

  • Abacus Insight_Competitor Research
  • Abacus Insight_Yellow Pages Directory Layout
  • Abacus Insight_Horsham Farmers Market
  • Abacus Insight_Launch of RPA Legislation
  • Employee Engagement Surveys
  • Local Economic Development Research