Abacus Insight is a dedicated market research consultancy that brings together teams with the appropriate skills to achieve outstanding results for our clients. We provide information that enables you to make intelligent decisions: finding insight to unlock growth.
Based in Sussex, we have expertise in strategy, marketing, business development, sales and creative design. We have an in-house qualitative group, offering recruitment and full-service project management as well as specialist mystery shoppers with experience in a range of sectors.
Jill Carter – Managing Director
Research is a way of seeing and understanding new things and this motivates me to innovate and succeed in my work. I developed my own business Abacus Research Ltd. from a one-woman band to a full service company with a national field force and CATI telephone unit. As part of the Abacus Insight team, I have helped charities, government departments, local authorities, social enterprises and high profile clients to better understand their customers and marketplace. I am part of a Working Group for the Coast to Capital Local Enterprise Partnership (LEP) and have been a trainer on the British Market Research Association and Director of Sussex Enterprise.
“Jill has delivered real insight through her skill in qualitative interviews and her advice on structuring projects and questionnaires. She is a real pleasure to work with.” Claire Carvall
Liz Carter – Insight Manager
Abacus Insight is a family business for me so I am highly committed to ensuring our projects are successful and that we are continuously improving: using fresh thinking and emerging methodologies. For 10 years, I worked in client-side business development where I gained specialist knowledge of public sector procurement, bid writing and grant fundraising. I have project management experience in the cultural, education and social enterprise sectors and have implemented processes to acheive high levels of community engagement. I am a very creative researcher particularly during the planning stages and am organised in delivery when I enjoy taking ideas into action.
“Liz has the most incredible drive and enthusiasm to succeed in everything she does. She is inquisitive and a great motivator, raising spirits when the going gets tough” Simon Cash, Appleyards Limited