Example case histories
Case Study: Standing out from Competitors
Trade buyers have a plethora of choice when they visit a local wholesaler. It’s important for manufacturers to know what drives their decision-making. Our client is at the quality end of the market for components in commercial refrigeration and air-conditioning...
Case Study: Service & Product Development
In selling space to advertisers, it’s important to have reliable information on how pulling-power varies by type of presentation, and what gives browsers confidence in the business being advertised Project goals: Our client asked us to talk to people who...
Case Study: Town Centre Markets
Markets benefit traders but can also draw shoppers into town and village high streets, increasing the footfall to the advantage of local shops and services. How can their impact be measured? Project goals: Several markets were already established in this...
Case Study: Launch of RPA Legislation
Through a scheme known as ‘Raising the Participation Age’ (RPA), by 2013 all young people will be expected to take part in education, training, or employment with training until the age of 17. In 2015, this will be extended to...
Case Study: Council Staff Survey
Project goals: Crawley Borough Council wished to engage on and off-site council staff in assessing their overall job satisfaction and motivation on an anonymous basis and give them an opportunity to put forward ideas for operational improvement and change. How...
Case Study: Home-based Business Research
Project goals: Horsham District Council wanted to find out how many home-based businesses there are in the area, how much they contribute to the local economy, and the nature of the support they need for growth leading to greater profitability...
Case Study: Client Satisfaction Survey
Project goals: This accountancy group commissioned research to identify the key factors determining client satisfaction, covering the nature and frequency of communication, the range of services on offer, and their rating on these measures, with a focus on finding ways...
Case Study: Marketing Strategy
Project goals: The British Heart Foundation operates around 500 shops throughout the UK. The funds raised through the shops are vital to the charity’s income. A clear understanding of the target market is a vital component of success, as this...