Case history: Council Staff Survey
Crawley Borough Council wished to engage on and off-site council staff in assessing their overall job satisfaction and motivation on an anonymous basis and give them an opportunity to put forward ideas for operational improvement and change.
How the research helped:
A high percentage of staff (66%) took part in the survey over a 5 week period. After feeding back the results to senior management, we ran four staff road shows giving participants the opportunity to ask questions and make suggestions for change, and helping those with management roles to understand what lay behind the survey results . The work was conducted during a call for dramatic budget cuts in the public sector amidst fears about future jobs, but the council has been able to motivate staff at all levels by involving them in decision-making and planning, and through improved communication.
Download the full case history here.